Hyundai

Automobile industry evolves according to needs of the buyers and we can witness that trends are changing and if companies want a good market share they have to satisfy different types of expectations. The growing popularity of pickup trucks certainly attracts attention of automakers and they are looking for their chance. The result is more announced pickup models from different brands and among them is Hyundai who presented its idea of modern pickup version at 2015 Detroit Auto Show.

The model is called Hyundai Santa Cruz Concept and it isn’t actually full-size truck yet it blends desirable attributes from both pickup trucks and CUVs as well. That is obvious at the first glance on this concept model which has compact footprint of crossover that allows it better maneuverability and easer parking in urban areas but also thanks to the pickup’s attributes it offers its practicality. Hyundai has actually done some research which proved that there is considerable population of younger buyers which want the vehicle that offers light duty hauling capability and urban practicality but won’t be large, costly and fuel inefficient as full-size pickups. In that context, this concept model is designed on unibody platform, equipped with diesel engine and configured as extended cab model.

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