For years, pickup trucks have been very popular and lucrative product in US but growing popularity has also been recognized in other markets outside this country. In the US the largest part of sales comes from the full-size versions but since the return of the Chevy Colorado and closely related GMC Canyon, the mid-size class has started to regain its popularity. On the other hand some research has been done which suggests that there is the large population of the potential buyers which would like more compact pickup truck version.
The more compact model should bring more manageable size for crowded urban areas and parking and will be more fuel-efficient and cheaper than full-size versions but will also be capable to offer larger cargo capabilities than SUVs. In that context many brands have been rumored to be considering new compact pickup versions. Among them, Chevy has been reported to be considering the return of El Camino nameplate in from of the Chevy El Camino Concept pickup truck model. This name was used for coupe utility/pickup vehicle that Chevrolet produced in 60s and until 1987. Now, Chevrolet is rumored to be bringing a new modern interpretation of the compact pickup truck which will feature the best attributes of its trucks and crossovers.
