Ford proudly owns its F-Series trucks which have been best selling trucks in the US and Canada for more than three decades. However, when GM presented all-new Chevy Silverado and GMC Sierra for 2014 model year, Ford known in that moment that it was time for serious rethinking and rebuilding. The product of that was certainly the most revolutionary redesign in truck industry ever, presented in all new 2015 Ford F-150.
This model debuted with high-strength-steel frame, aluminum body, new engines and upgraded interiors. The same treatment was expected for Super Duty series and this strategy will be implemented for 2017 model year. However, Ford hinted in what direction the redesign of these models will go at 2013 Detroit Auto Show where it presented the Ford Atlas Concept model. Ford said back then that, Atlas Concept “is the future vision for pickup trucks” and indeed, the latter time had proved that this Concept model had pictured the future design chapter. This model showcased the design, smart technologies, and capabilities which latter have mostly been implemented in the new Ford-150.